Shiny Object Syndrome


In jewelry great, In real estate not so much

The shiny object syndrome.

Now, when it comes to jewelry, I can’t think of a better syndrome to have. Among real estate investors and entrepreneurs, it’s a huge problem!

We all started out real estate investing learning. You find a strategy, educational system, course, whatever; you invest in it and buy the books and go to the seminars and study it all… until you discover a NEW strategy, educational system, course, or whatever. You know you’ve done it.

Maybe we’ve even done it with jewelry… the new item we can’t resist and then in a few months, it sits on your dresser table while you twirl some other sparkle around town.

Don’t get me wrong, there is value is getting educated, and there is value in getting exposure to many strategies and systems. But too many investors and entrepreneurs continue searching for one course after another, one system after another.

Investors and entrepreneurs get caught up in the excitement of the new thing for a while, basking in the possibilities and perhaps doing a few of the fun and easy up-front actions… until the real work needs to start. Then it becomes difficult. Then they mistake that difficulty with something being wrong. Then they hear about something easier and they run after it. That’s the time to say NO.

Shiny Object Syndrome is the source of almost ALL overwhelm entrepreneurs face on a daily basis. So how do we combat Shiny Object Syndrome without losing that entrepreneurial spark? By saying ‘NO’.

“People think focus is about saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.” – Steve Jobs

But just because the course, strategy, or methodology that you’re following gets difficult doesn’t mean that it’s broken or that you’re doing something wrong. Real work can sometimes be challenging, especially the first time you do it.

If you’ve been investing in one course after another and would rather take ONE of those strategies to the finish line instead of spending money on more, then you need to start saying NO and showing up for yourself.

Here are things you can do…

Ways To Avoid The Shiny Object Syndrome

  • Strengthen Your Focus. Don’t just imagine a life of excess riches down the road. Set specific short-term, medium-term, and long-term goals for the topic you’re studying and figure out what you need to do to achieve those goals
  • Get accountability.  You have many people in your life, tell them what you’re up to, share your goals, and (here’s the important part) ask them to check in with you regularly to ensure you’re on track.
  • Join a Mastermind.  This is a small group of like-minded people. They provide accountability, support, and suggestions.
  • Strive for mastery. There are amateurs and then there are masters. The amateurs are new to each course or system. The masters have pushed through the challenges. Get inspired by the possibility of mastery and push through.

The shiny object syndrome might be the opportunity to take the time to learn and take action so you can purchase those shiny objects (jewelry) down the road.